How To Optimize For Search Intent With Your SEO Efforts
Learning how to optimize for search engines is vital in order to make more money online. There are many methods that can be used in order to improve your site’s search placement. The most common being using pay per click campaigns and article marketing as well as social media optimization.
Search engine optimization is the process of trying to get your website to show up higher when a search is performed for particular keywords. Search engine optimization is a very important aspect of a successful business on the internet. This basically means optimizing your web pages, your content, and your website for the search engines. Search engine optimization is an essential part of gaining traffic and to keep your customers coming back to you again.
So what exactly does this mean? Well the first step to optimize for search engines is to master your keyword research. This is what will determine your website’s position in the SERPs or Search Engine Result Pages. You should master this step if you wish to see results. Keyword research will include such things as finding out what people are actually typing in when looking for your particular type of product, information, or services.
After you have mastered keyword research you should then create a content strategy. This will become very important because of how the search engines use keywords to rank your website higher in their lists. You must also create content that is informative and interesting as well as containing links. The last thing that you should do is optimized for search intent. This means optimizing everything on your website from the home page to each individual page. Search engines place a lot of weight on the search intent of a site so this is very important.
So what is Search Intention? Simply put, this is the actual user experience you are trying to achieve as a visitor to your site. In other words, what do users actually look for on your website? If you happen to be a developer and you were to look at the search engines statistics you would notice that each time a user types in a keyword related to your site the search results pages show the user the top 10 websites that match the searched word. Now normally websites like these would just rank themselves within their own category. However if you are an online marketer you can learn about search intent and implement it into your bucket topic strategy.
One thing to consider when learning how to optimize for search engines is that users might actually search for your keywords rather than a more generic phrase such as, “pet grooming.” For example, a user searching for “pet grooming” would be more likely to select a site targeting that exact phrase than one targeting any other type of terms. This is why you must understand both search intent and serps. Search results pages usually have very relevant terms, but sometimes informational intent or natural search results are displayed even though the keywords being searched do not fit into the expected keyword category. In fact they are much more vague than you might think.
So now you know you should target search terms with relevancy that directly relate to the content on your website. It’s time to implement the proper keyword research. I recommend using a keyword research tool like Overture’s Keyword Research Tool to help identify high traffic, low competition keywords as well as general search terms. I also recommend doing some internal keyword research and developing content based around those keywords. Finally I usually recommend researching backlinks to increase your overall SEO score.
Search results pages will give you the most relevant of results and the highest amount of SERPs. In order to attract the top SERPs and attract the top traffic you need to address both search intents and transactional traffic. If you focus only on search intent you will get very low traffic with very few conversions and very low sales converting sales. And if you’re unable to convert that traffic into a sale you probably won’t make a living online. And if you can’t generate a sale then no one will buy from you either!