I, as an avid user of Systeme.io, am thrilled to share with you my experiences and expertise on how to effectively utilize this powerful platform to send a video as a lead magnet via email. In this blog post, I will walk you through the step-by-step process of leveraging Systeme.io’s features to capture and engage your audience, ultimately boosting your lead generation and conversion rates. Join me as we delve into the exciting world of email marketing with Systeme.io, and unleash the full potential of this fantastic tool.

How to Use Systeme.io to Send a Video as a Lead Magnet via Email

Introduction

In this article, I will demonstrate how to send a video through email as a lead magnet using Systeme.io. This powerful platform allows you to easily create funnels and automate your marketing strategies. By sending a video as a lead magnet, you can engage your audience and provide valuable content that will help you generate leads and build relationships with your subscribers.

Creating the Funnel

To get started, you need to create a funnel in Systeme.io. A funnel is a series of interconnected pages that guide your visitors through a specific journey. When they enter their email address on the opt-in squeeze page, they will be redirected to a “Thank you” page where they can access the video lead magnet.

What pages will be included in the funnel?

The funnel will consist of two main pages: the opt-in squeeze page and the “Thank you” page. The opt-in squeeze page is where your visitors will enter their email address to receive the video lead magnet. The “Thank you” page is where they will be redirected after submitting their email address.

Creating the opt-in squeeze page

To create the opt-in squeeze page, follow these steps:

1. Login to your Systeme.io account and navigate to the “Funnels” section.
2. Click on “Create Funnel” and select “Opt-in Squeeze Page” from the options.
3. Customize the page by adding your headline, subheadline, and call-to-action (CTA) button.
4. Use persuasive language and emotional triggers to encourage visitors to enter their email address.
5. Once you’re satisfied with the design, click on “Save” to finish creating the opt-in squeeze page.

Creating the “Thank you” page

After creating the opt-in squeeze page, you need to create the “Thank you” page. This is where your subscribers will land after submitting their email address.

To create the “Thank you” page, follow these steps:

1. In the funnel builder, click on “Create Page” and select “Thank you page” from the options.
2. Customize the page by adding a headline, subheadline, and a brief message thanking your subscribers for signing up.
3. Make sure to include a clear call-to-action that prompts them to watch the video lead magnet.
4. Save your changes and proceed to the next step.

Editing the “Thank you” page and embedding the lead magnet/video URL

To embed the video lead magnet on the “Thank you” page, follow these steps:

1. Click on the “Edit” button next to the “Thank you” page in the funnel builder.
2. In the editor, find the section where you want to place your video.
3. If you already have the video hosted on a platform like YouTube or Vimeo, simply copy the video URL and paste it into the video embed field provided by Systeme.io.
4. Alternatively, you can upload a private video directly to Systeme.io by clicking on the “Upload” button and selecting the video file from your computer.
5. Once you’ve embedded or uploaded the video, click on “Save” to save your changes.

How to add a “delayed” CTA button

To add a “delayed” CTA button to your video, follow these steps:

1. In the “Thank you” page editor, select the video section where you want to place the CTA button.
2. Click on the “Add Element” button and choose “Button” from the options.
3. Customize the button by adding text, selecting the desired style, and specifying the CTA destination URL.
4. Toggle the “Delayed” option to activate the delayed CTA functionality. This means the CTA button will appear after a certain timeframe during the video.
5. Review the preview of the “Thank you” page to ensure the CTA button is displaying correctly.

Preview of the “Thank you” page

Before finalizing your funnel, it’s essential to preview the “Thank you” page to ensure everything is working as intended.

To preview the page, follow these steps:

1. In the funnel builder, click on the “Preview” button next to the “Thank you” page.
2. Test the functionality of the CTA button and make sure the video is playing smoothly.
3. Check for any layout or design issues and make necessary adjustments.

How to get the “Thank you” page URL

To get the URL of the “Thank you” page, follow these steps:

1. In the funnel builder, click on the “Settings” button located at the top right corner.
2. Scroll down to the “General” section and copy the URL provided for the “Thank you” page.
3. Share this URL with your subscribers to grant them access to the video lead magnet.

Setting up the squeeze page automation rule to automatically send out a “thank you” email

To automatically send out a “thank you” email to your subscribers, follow these steps:

1. In the funnel builder, click on the “Automation” button located at the top right corner.
2. Select the squeeze page you created earlier from the list of pages.
3. Click on “New Rule” to create a new automation rule.
4. Configure the rule by specifying the trigger (“When someone opts in”) and the action (“Send email”).
5. Customize the email content and include the URL of the “Thank you” page as the video lead magnet.
6. Save the automation rule and activate it to start sending out the “thank you” emails.

Writing the email and including the “Thank you” page/video lead magnet URL

When writing the email, make sure to keep it concise and engaging. Here’s an example:

“Hey there,

Thanks for signing up to receive our video lead magnet! 🎉

Click the link below to access the video and gain valuable insights on [insert topic]. We hope you find it helpful!

[Insert URL of the “Thank you” page]

If you have any questions or need further assistance, feel free to reach out to us.

Happy watching!

[Your Name]”

Reasons to send the “Thank you” page URL through email

Sending the “Thank you” page URL through email has several benefits:

1. Personalized experience: By sending the URL directly to your subscribers’ inbox, you provide a personalized experience that makes them feel valued and engaged.
2. Easy access: Subscribers can quickly access the video lead magnet by simply clicking on the URL in the email, without having to navigate through your website or funnel.
3. Increased visibility: By including the URL in the email, you increase the chances of your subscribers actually watching the video and engaging with your content.

What to do if you don’t want to include the video lead magnet on the “Thank you” page

If you prefer not to include the video lead magnet on the “Thank you” page, you can still provide a direct link to the video in the “thank you” email. Instead of embedding or uploading the video on Systeme.io, host it on a platform like YouTube or Vimeo. Then, include the video URL in the email and encourage your subscribers to click and watch it.

Final thoughts and closing

Using Systeme.io to send a video as a lead magnet via email is a powerful strategy to engage your audience and generate leads. By following the steps outlined in this article, you can easily set up a funnel, create the opt-in squeeze page and a compelling “Thank you” page. Remember to customize the pages, embed or upload the video lead magnet, and add a delayed CTA button for maximum impact.

Now it’s time to put this knowledge into action and start leveraging the power of video in your email marketing campaigns. Good luck!

FAQs

Q: Can I use Systeme.io to send other types of lead magnets besides videos?
A: Absolutely! Systeme.io allows you to send various types of lead magnets, such as e-books, guides, checklists, and more.

Q: Is it possible to track the engagement and effectiveness of the video lead magnet sent via email?
A: Yes, Systeme.io provides analytics and tracking features that allow you to monitor the engagement and effectiveness of your video lead magnets.

Q: Can I customize the “Thank you” email sent to subscribers who opt-in to receive the video lead magnet?
A: Yes, you can fully customize the content and design of the “Thank you” email to match your branding and engage your subscribers.

Q: Can I use Systeme.io to send the video lead magnet to a specific segment of my email list?
A: Yes, Systeme.io offers segmentation features that allow you to send targeted emails to specific segments of your email list.

Q: Is Systeme.io suitable for beginners with no technical experience?
A: Absolutely! Systeme.io is designed to be user-friendly and intuitive, making it accessible for beginners with no technical experience.