In this video, Lewis from Authority Hacker gives an overview of MailChimp as an email marketing platform.
As part of a series of articles, Lewis has written in-depth reviews of the top 7 email marketing tools available at the moment.
For MailChimp –
We like:
– Intuitive user-interface
– Impressive split-testing functionality (broadcasts only)
– Decent form builder (though inconsistent across from types)
– Diverse library of professionally designed email templates
– Very well supported by third-party apps and services
– Comprehensive and easily digestible reportingComprehensive and easily digestible reporting
– Generous ‘Forever Free’ plan
– Various high-quality support channels
We don’t like:
– Still very list-centric
– Confusing grouping and segmentation options
– Very limited marketing automation capabilities
– Rudimentary automation workflow builder
Read the full MailChimp review – https://www.authorityhacker.com/mailchimp-review/
Read the review of the top 7 email marketing tools – https://www.authorityhacker.com/best-email-marketing-software/
