We’re back with another one-of-a-kind interview, this time with Bibi Raven AKA Bibi the Link Builder!
In this episode, Mark and Bibi discuss creative outreach that goes beyond your run of the mill templates and automation. Bibi discusses the secret sauce behind her true-to-character outreach campaigns and why we could all stand to lighten up a little bit when emailing prospects!
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01:06 Who is Bibi?
04:22 Bibi’s approach to link building
05:50 Bibi’s approach to prospecting
18:26 Bibi’s apporach to outreach messages
39:11 Email Deliverability
40:00 Bibi on project management
43:55 Hiring link builders