Does EEAT Actually Work? Find Out the Truth (Kinda)

This Proves That EEAT ACTUALLY Works (Kinda)

Does EEAT Actually Work? Find Out the Truth (Kinda) When it comes to EEAT, many people wonder if it truly delivers on its promises. He or she may have heard conflicting opinions and need to find the truth for themselves. In this blog post, we will explore the effectiveness of EEAT and shed some light on whether it actually works. They will discover the answers they seek and gain a clearer understanding of EEAT’s capabilities. Get ready to separate fact from fiction and uncover the truth behind EEAT’s potential impact. Are you curious? If so, let’s dive right in.


In the world of online marketing, search engine optimization (SEO) plays a crucial role in driving traffic and increasing visibility for websites. With Google constantly updating its algorithms, staying on top of the latest SEO strategies has become a challenge for many website owners. One popular strategy that has gained attention is Expertise, Authoritativeness, and Trustworthiness (E-A-T). This article will delve into the concept of E-A-T and explore whether it actually works, with a focus on a video created by Authority Hacker.

Gael chats with Derek Hales, founder of Modern Castle and NapLab

In the video, Gael from Authority Hacker engages in an insightful discussion with Derek Hales, the founder of Modern Castle and NapLab. Derek shares his experience in building NapLab and how it has seen significant growth despite recent Google updates. This discussion sets the stage for examining the efficacy of E-A-T in improving website rankings and organic traffic.

NapLab’s extensive review process discussed

Derek sheds light on NapLab’s extensive review process, which involves testing and reviewing various products and services. The team at NapLab meticulously examines different aspects and provides detailed feedback to help consumers make informed decisions. By employing this thorough process, NapLab not only provides valuable information but also establishes itself as a reliable source of knowledge and expertise.

Special thanks to sponsor Digital PR Agency Search Intelligence

Before further exploration on the impact of E-A-T, Gael takes a moment to express gratitude to the sponsor of the video, Digital PR Agency Search Intelligence. Their support allows Authority Hacker to continue creating valuable content and sharing insights with their audience.

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Links to The Authority Site System, social media pages, and Derek’s websites provided

Throughout the video, viewers are provided with helpful links to The Authority Site System, Authority Hacker’s social media pages, and Derek’s websites. This allows viewers to access additional resources and delve deeper into the topics discussed.

Derek’s review process and content creation discussed

Derek shares his unique review process and content creation strategies. He emphasizes the importance of standardized testing and how it contributes to building credibility and authority. By conducting rigorous tests and presenting the results in a comprehensive manner, Derek’s content enhances the E-A-T factors for his websites.

Effects of recent Google updates on rankings

One of the major concerns for website owners and SEO professionals is how Google updates can impact their rankings. Derek sheds light on this issue, discussing how recent updates have affected different websites and what strategies can be employed to adapt and thrive in such situations. His insights provide valuable guidance to those navigating through the ever-changing landscape of SEO.

Importance of standardized testing and coming up with test ideas

Derek’s approach to standardized testing is key to establishing E-A-T. By following a systematic methodology and experimenting with various ideas, he is able to provide reliable and data-driven information to his audience. This builds trust and positions his websites as authoritative resources.

Derek’s plan going forward and final words of wisdom

Towards the end of the video, Derek shares his plan for the future and provides some nuggets of wisdom for website owners and content creators. He emphasizes the importance of continuously adapting to changes and keeping up with the latest industry trends. Derek’s experience and expertise serve as valuable guidance, helping others to improve their own websites and achieve success.


While the effectiveness of E-A-T might not have a definitive answer, the video created by Authority Hacker provides valuable insights into its potential impact on website rankings. Derek Hales’ experience and success with NapLab demonstrate the significance of standardized testing, building authority, and adapting to Google’s updates. It is clear that investing in E-A-T can be a fruitful strategy for website owners and SEO professionals seeking to improve their online presence.

FAQs (Frequently Asked Questions)

  1. Q: How can E-A-T help in improving website rankings?
    A: E-A-T can enhance a website’s authority and credibility, which are key factors Google considers for rankings.

  2. Q: What is the importance of standardized testing in E-A-T?
    A: Standardized testing allows for reliable data-driven information, making a website more trustworthy and authoritative.

  3. Q: Has NapLab seen growth despite recent Google updates?
    A: Yes, Derek Hales shares how NapLab has experienced significant growth despite the challenges posed by Google’s updates.

  4. Q: What are some practical steps to adapt to Google’s updates?
    A: Derek Hales suggests staying updated with industry trends and continuously adjusting strategies to align with Google’s latest algorithms.

  5. Q: Where can I find more information about Derek Hales and Authority Hacker?
    A: Links to Derek’s websites and Authority Hacker’s social media pages are provided in the video for further exploration.

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