Former Forbes Employee Uncovers Exclusive Insider Secrets (Ep. 315)

Ex-Forbes Employee Reveals EVERYTHING (Ep. 315)

I, a former Forbes employee, am excited to reveal the exclusive insider secrets that I have uncovered during my time there. In this episode (315) of my blog post, I will take you on a fascinating journey behind the scenes, providing you with firsthand knowledge and valuable insights. Get ready to discover a side of Forbes that remains unknown to most. Join me as I share my experiences and shed light on the hidden truths that lie within this renowned publication. So, sit back, relax, and let me be your guide into the world of exclusive insider secrets.


In this article, I will share the exclusive insider secrets of Forbes’ SEO success revealed by their former employee, Shawn Hill. Having watched an enlightening YouTube video featuring Shawn Hill, Forbes’ SEO strategist, I was amazed by the significant increase in estimated visitors that Forbes’ website has witnessed in recent years. In this article, I will delve into the details of Shawn Hill’s experience working in Forbes’ SEO department for about a year, along with the content creation and optimization process, the tools utilized, the importance of updating content and on-page SEO, the incorporation of AI in their SEO efforts, and the link building strategies employed by Forbes. So, let’s dive in!

Content Creation and Optimization Process:

According to Shawn Hill, the process of content creation and optimization at Forbes is a well-structured one. When I heard him discussing this topic in the YouTube video, it became evident that Forbes follows a meticulous approach to ensure high-quality content that ranks well in search engine results. Here are some key insights about their process:

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  • Keyword Research: Forbes acknowledges the significance of thorough keyword research, ensuring their content targets keywords that are relevant and have a high search volume.

  • Engaging Headlines: Forbes understands the importance of captivating headlines that attract readers. This not only contributes to better user engagement but also enhances SEO rankings.

  • High-Quality Content: Shawn Hill emphasized the significance of crafting high-quality, informative, and engaging content. Forbes ensures that their articles provide value to the readers, aiming to become a go-to resource in various niches.

  • Meta Tags and Descriptions: Forbes pays attention to optimizing meta tags and descriptions for their articles. This optimization helps search engines understand the content better and display relevant snippets in search results.

Tools Used by Forbes for SEO:

During the interview, Shawn Hill shed light on the various tools used by Forbes to enhance their SEO efforts. He emphasized how these tools significantly contribute to boosting their website’s visibility and traffic. Here are some of the tools mentioned:

  • Google Analytics: Forbes extensively relies on Google Analytics to gain insights into their website’s performance, traffic sources, user behavior, and more. This data helps them tailor their SEO strategies accordingly.

  • SEMrush: Forbes utilizes SEMrush, a popular SEO tool, to conduct competitor analysis, perform keyword research, track rankings, and optimize their content effectively.

  • Yoast SEO: Shawn Hill discussed how Forbes incorporates Yoast SEO, a WordPress plugin, as a valuable tool for on-page optimization, including meta tags, readability analysis, and overall SEO improvements.

  • Ahrefs: Forbes uses Ahrefs to analyze backlink profiles, track backlinks, and perform thorough link-building strategies to enhance their website’s authority and visibility.

Importance of Updating Content and On-Page SEO:

In the conversation, Shawn Hill underlined the importance of updating content regularly to ensure its freshness, relevance, and accuracy. Forbes understands that outdated content can hinder their SEO efforts and, hence, emphasizes the need for timely updates. Additionally, on-page SEO plays a crucial role in optimizing content for search engines. Forbes emphasizes factors such as keyword placement, URL structure, proper headings, and optimized images to enhance on-page SEO and improve organic visibility.

Incorporation of AI in Forbes’ SEO Efforts:

Forbes embraces technological advancements and has successfully incorporated AI in their SEO efforts. Shawn Hill mentioned how Forbes utilizes AI to understand user intent, optimize content for voice search, and enhance user experience. The integration of AI allows Forbes to efficiently analyze large volumes of data, identify patterns, and make data-driven decisions to boost their SEO strategies.

Forbes’ Link Building Strategies:

During the interview, Shawn Hill also shed light on Forbes’ link building strategies. He emphasized the importance of building high-quality backlinks and establishing relationships with authoritative websites. Forbes focuses on acquiring natural, organic links through guest posting, collaborations, influencer partnerships, and promoting their content across various channels.


In conclusion, the interview with Shawn Hill, Forbes’ former employee and SEO strategist, provided valuable insights into the exclusive insider secrets of Forbes’ SEO success. The content creation and optimization process, the utilization of tools, the significance of updating content and on-page SEO, the incorporation of AI, and the link building strategies employed by Forbes collectively contribute to their remarkable SEO achievements. By following these strategies and staying up-to-date with the evolving SEO landscape, individuals and businesses can strive towards similar success.


  1. How long did Shawn Hill work in Forbes’ SEO department?

    • Shawn Hill worked in Forbes’ SEO department for approximately a year.
  2. What are the primary tools used by Forbes for SEO?

    • Forbes utilizes various tools such as Google Analytics, SEMrush, Yoast SEO, and Ahrefs for their SEO efforts.
  3. What is the importance of updating content for Forbes’ SEO success?

    • Forbes understands that updating content regularly ensures its freshness, relevance, and accuracy, thereby enhancing their SEO efforts.
  4. How does Forbes incorporate AI in their SEO strategies?

    • Forbes leverages AI to understand user intent, optimize for voice search, and enhance the overall user experience.
  5. What are Forbes’ link building strategies?

    • Forbes emphasizes building high-quality backlinks through guest posting, collaborations, influencer partnerships, and promoting content across various channels.

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