It’s time to set the record straight: just how accurate are the most popular Keyword Tools?
Given that marketers tend to base a LOT of their strategies on these numbers, are we right to trust them?
We pit traffic estimations provided SEMRush, Ahrefs, SimilarWeb, Surfer, SERPstat, and Ubersuggest against each other and compared them to the real-time, accurate data provided by Google Analytics of almost 50 different sites to decipher just how accurate they are.
So, the next time you fire up the likes of Ubersuggest to check out how much traffic a site is getting, just how much can you trust that number?
RESOURCES & LINKS:
The Article with All The Stats
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00:19 The Experiment
01:30 The Best estimates
03:05 The most consistent estimates
03:43 The detailed results
04:26 Why did estimates become so bad?
05:06 Who were the worst offenders?
06:21 How does Ahrefs provide the most accurate data?
07:17 Some final words on this experiment