We know you love it when we talk about link building.
And while we’ve got a lot of great tactics up our sleeves, we’ve only just covered the tip of the iceberg.
This week, Mark talks with Stacey MacNaught, PR link builder extraordinaire, to discuss a link building tactic – a tactic that we at Authority Hacker are VERY excited about.
RESOURCES & LINKS:
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Stacey MacNaught
https://www.staceymacnaught.co.uk
https://twitter.com/staceycav
Micro Biz Mag
https://microbizmag.co.uk
PR Platforms
Response Source
https://www.responsesource.com
Help A Reporter Out (HARO)
https://www.helpareporter.com/
Press Plugs
https://www.pressplugs.com
Pressloft
https://www.pressloft.com
Tools
Mailtrack
https://www.mailtrack.io
Google Surveys
https://www.google.surveys.com
Creative Commons Link Building
Flickr
https://www.flickr.com
Unsplash
https://www.unsplash.com
Alamy
https://www.alamy.com
Shuttterstock
https://www.shutterstock.com
Getty images
https://www.getty.com
Copy Track
https://www.copytrack.com
Pic Match
https://www.picmatch.ca
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Time Stamps
00:00 Intro
0:44 Who is Stacey MacNaught
04:38 The PR Link Building Learning Curve
06:53 Is PR for everyone?
10:08 Connecting with Journalists
13:02 How to get noticed
17:20 Getting inside journalists mindsets
21:10 Prioritizing media contacts
22:45 Creating data-driven studies
31:15 Optimizing content for links
38:21 Building links with Creative Commons
49:44 Contacting the corrections desk
51:01 The best and worst PR ideas
1:00:13 What does the future hold for PR?
