It’s time for us to address everyone’s favorite controversial question: Should you buy links?
For years our stance has been clear. We don’t buy links.
But are Mark and Gael starting to change their minds…?
RESOURCES & LINKS:
Google’s Link Guidelines
Link Building Services
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00:55 How’s it going, Mark?
01:45 Where does Google stand on paid links?
04:51 Is the Rel=Sponsored tag a game-changer?
08:45 The Evolution of Paid links
10:17 Do you guys pay for links?
11:08 Paid Links: Expectation vs Reality
19:50 Are Paid Links worth it?
26:38 Is it worth the risk?
28:43 Can you compete without?
35:59 So…Should you buy links?