The Definition of Digital Marketing and Online Advertising
Online advertising definition has evolved over time with the evolution of the Internet itself. Before the Internet marketers and advertisers had to rely on printed media for their advertising needs. Print advertisements were typically expensive, limited in reach, hard to reach for many individuals and often subject to harsh censorship. As the Internet became more accessible, print became obsolete. The Internet provided a cheap, high quality method for nearly everyone to advertise on. However, there have been challenges with the reliability and accessibility of the Internet.
One important ingredient of an effective online advertising definition is that the ads must be search engine friendly. Google is the largest search engine in the world and every other major search engine relies on ad placement on Google to ensure they are profitable. In order to place your ads on Google, you must comply with Google’s policies.
An important element of online advertising definition is that you must choose the appropriate demographics to target. This is called a demographics or targeting system. You will need to know things like, age range, gender and likes and dislikes. Without this demographic information, it would be impossible to effectively advertise online. There are also websites that exist just for the purpose of placing Google AdWords advertisements, called Banner Ads.
A second component to online advertising definition is that advertisers are only permitted to advertise on a website if the website complies with specific website rules. These rules generally include placement, size, appearance, typeface, color scheme, etc. Of course, adherence to these rules ensures that you are advertising on a website that will attract the right audience.
An important component of online advertising definition is that the advertising is not deceptive. The major problem with deceptive, online display ads is that they often grab the attention of consumers, who then may not be in a position to make an informed decision about whether or not to purchase a product. Online marketing and online display advertising services help to ensure that your online advertising remains truthful and objective.
Another component of online advertising definition is that the campaign must drive significant amounts of brand awareness. This helps to create brand awareness and sales for both the company using the marketing medium and the brand or agency representing it. It is extremely important to remember that the marketing effort must be strategically driven and it is ultimately up to the consumer to determine whether or not they will be buying a product based upon their own reaction to advertising and marketing materials.
An aspect that many people do not necessarily consider in their online advertising definition is the ability to track and measure results. Most companies have a social media marketing team. This team consists of designers, developers, programmers, account executives and others. The success of a campaign largely rests on the coordination and implementation of all elements of a successful campaign. Therefore, having a good understanding of which social media channels are performing well and which ones are not is key to effectively planning a marketing campaign.
Perhaps the most important aspect of the online advertising definition is that it focuses on the overall success of a campaign. When planning a campaign, it is important to factor in the return on investment of each channel. For example, if a PPC campaign is successfully converting visits to the website into potential customers, the advertiser should be able to convert the same traffic into paying customers by capturing their contact information via an autoresponder or by sending out e-mail invitations. Measurement is therefore very important in the world of digital marketing and online advertising.
