In case you haven’t heard, Google, alongside Amazon, Apple and Facebook have been in the news lately for all the wrong reasons.
US congress has been scrutinizing their monopoly over their respective markets and forcing them to reveal some seriously sensitive information about how their businesses operate.
In amongst this grilling, a number of suspicions have been confirmed about Google and its search business practices as well as some fascinating and downright dirty information coming to light.
Mark and Gael sat through 5+ hours of congressional fluff to bring you all the juicy tidbits and revelations to help you understand how your life as a marketer is affected by this hearing.
RESOURCES & LINKS:
Podcast show notes – https://www.authorityhacker.com/google-antitrust
The Full Hearing – https://www.youtube.com/watch?v=id1BUAwrBMc
An abridged digest – https://twitter.com/randfish/status/1288980563219513345
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00:44 How’s it going Mark?
02:20 What was the hearing for?
03:55 What happened during the hearing?
07:47 Google keeps you in its ecosystem
09:00 Google dominates search verticals
10:27 Google uses competitor data
11:50 Google steals content from websites
17:13 CTR Is a ranking factor
21:27 Does Google manually edit results?
30:00 Human quality raters and their impact
35:15 Does GDPR help big companies?
37:00 Are 3rd parties disadvantaged by Google?
37:45 Is Google helping the Chinese military?
40:24 How will this affect online marketers?
42:42 Will Google be split up?
45:55 Should we trust Google’s webmaster’s guidance
50:35 Final thoughts