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This week, Mark and Gael discuss the hot topic on everyone’s lips: Google Reviews. As usual, we take the no-BS approach to objectively assess what these updates mean for marketers and analyse Google’s guidelines line by line to translate each piece of guidance into reality.
RESOURCES & LINKS:
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Google’s Best Things
https://shopping.google.com/m/bestthings/
Google’s Reviews Guidelines
https://developers.google.com/search/blog/2021/04/product-reviews-update
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TIMESTAMPS:
00:00 Intro
01:35 How’s it going Mark?
02:20 What’s Google’s latest update about?
03:25 Google’s Best of Everything
09:45 Google’s Updated Quality Guidelines
15:55 EAT and Topic Experts – What’s new?
18:47 Creating original reviews
21:35 How to be an expert
26:05 Do you need hands-on experience?
36:15 How to properly assess product features
40:46 How to compare products against each other
43:38 Properly assessing Pros and Cons
48:55 How to handle product updates
52:00 Identifying key areas of interest
55:20 Assessing the manufacturers claims
56:46 What would Authority Hacker changed based on these updates?
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