Link building and SEO aren’t done the same way. A lot of people mistakenly think that link building only refers to having tons of links all over the Internet. It doesn’t! Link building isn’t just about receiving backlinks, it’s also hinges into building relationships with other webmasters in your niche. You have to make yourself known to other website prospects and begin to warm them up on your business.
A high-quality content network usually leads to high-quality traffic, which in turn leads to high-quality page rankings. High-quality page rankings mean more traffic, which in turn means more potential customers. However, not all traffic is created equal. Some forms of traffic are not as highly valued by search engines as others. If your website is generating lots of low quality traffic, chances are its page ranking is going to suffer. That is why it is important to do both link building and SEO.
What you need for effective link building strategies is a solid internet marketing campaign that includes organic SEO, PPC and traditional website promotions. Traditional website promotions include direct email marketing campaigns, classified ads, local business listing in the yellow pages and so forth. These types of traditional SEO and PPC strategies are great because they generally have higher conversions.
One of the easiest ways to get noticed by the public is through guest posting on blogs. The blog owner of the specific topic that you are blogging about will allow you to place a link back to your own website in the resource box. For example, let’s say that you are writing about pet grooming. If you write a guest post on a pet grooming website owner’s blog, the owner of the blog will generally allow you to place a link back to your website and potentially gain some additional publicity.
Another popular method of guest blogging is through social media profiles. Many social media profiles allow users to create a button that readers can click on to add a comment to their posts. In many cases, if a blog owner has enabled comments, this will provide an opportunity for a guest to place a link back to their website within their comment. It is important to remember that social media profiles are used for SEO purposes, so it is wise not to take this approach with the utmost of care.
Another SEO strategy for guest blogging is using nofollow links. A follow link is one that has no effect on the search engines, so Google will not count it when ranking a site. This means that if you were to post a comment on a blog or article that had a nofollow link, the search engines would not count it against you. Of course, there are some cases where it is acceptable to use a nofollow link in order to increase the SEO value of a page. For instance, if you are linking to a specific URL within your article, then you may want to include the nofollow attribute in order to prevent the search engines from removing the link.
The last SEO and hat linking tactics that will be briefly mentioned are ones that are generally considered to be spam. These include posting links to competitor websites, repeatedly posting links without any change to the content of the post, and contacting other bloggers or article writers directly with a large amount of unsolicited backlinks. While these tactics can help you with your SEO efforts, they do not necessarily provide any kind of SEO benefit. In fact, it can be difficult to find any true value associated with them.
There are some legitimate ways to improve your rankings on the search engines, such as utilizing the tools that are provided by SEO firms. However, black hat and spammy SEO techniques are a direct violation of the rules of major search engines, which could result in your site being permanently banned. It is against Google’s policy to do anything that interferes with how their ranking algorithms function. Additionally, Google does not like reciprocal links, such as those that are posted on a competitor’s website. Black hat and spammy SEO techniques should never be utilized to try to boost your SEO rankings.